First-time advertisers often achieve better results with half-page ($1,800) or full-page ($3,000) ads that provide enough space for compelling visuals, clear messaging, and contact information. Quarter-page ads work well for businesses with simple offerings or established local recognition.

Consider your marketing goals, budget, and the complexity of your message when selecting ad size. Larger ads naturally attract more attention from visitors browsing the guide, while smaller ads can be cost-effective for businesses focusing on specific services or seasonal promotions.