Advertising & Pricing

What ad sizes are available in the Royal Gorge Region Visitors' Guide?

We offer flexible advertising options from quarter-page spots starting at $1,200 to premium back cover placements at $5,000. Standard options include quarter-page ($1,200), half-page ($1,800), full-page ($3,000), and advertorial ($3,000) placements.

Premium positions provide maximum visibility with back cover ($5,000), inside front cover ($4,000), inside back cover ($4,000), centerfold 2-page spread ($6,000), gatefold IFC ($6,000), and standard 2-page spread ($5,000) options. All pricing is annual and includes placement in 40,000 printed guides plus the digital edition.

Advertising & Pricing

What does position guarantee cost and how does it work?

Position guarantee adds 15% to your total ad cost and requires a minimum half-page ad size. This service ensures your ad appears in your preferred location within the guide rather than being placed wherever space is available.

Premium placements like covers and centerfolds are assigned on a first-come, first-served basis regardless of position guarantee. We recommend reserving early since the most desirable spots fill quickly each year, especially for businesses that have advertised successfully in previous editions.

Advertising & Pricing

What advertising options are available on the Official Regional Map?

The Official Regional Map offers premium advertising space with 5,000 copies distributed directly to visitors exploring the region. Map advertising includes quarter-page ($600-$850), half-page ($1,000-$1,250), full-page ($1,800-$1,950), and back cover ($2,500-$2,750) options.

Chamber members receive discounted pricing on all map placements, and space is extremely limited with only one back cover and select premium positions available. Maps appear digitally on the Royal Gorge Region Website and are accessible via QR code in all 40,000 main guide copies.

Artwork & Design

Do you offer design services if I don't have artwork ready?

Yes, we provide professional design services for all ad sizes. Quarter-page design costs $50, while half-page to full-page design is $100, and advertorial copywriting service is available for $100.

Our design package includes two rounds of revisions, with additional changes available at our standard hourly rate. We work with your branding materials, photos, and messaging to create compelling ads that attract visitors to your business throughout the Royal Gorge region.

Artwork & Design

What file formats do you accept for ad submissions?

Our preferred format is PDF with press-ready specifications and outlined fonts. We also accept TIFF, EPS, AI, PSD, JPG, and PNG files that meet our technical requirements.

All submitted files must be 300 DPI resolution, CMYK color mode, sized correctly for your ad dimensions, and include 0.125 inch bleeds on all sides. Providing files in the correct format prevents delays and ensures your ad reproduces beautifully in both print and digital editions.

  • Preferred format: PDF (press-ready, fonts outlined)
  • Accepted formats: TIFF, EPS, AI, PSD, JPG, PNG
  • Resolution: 300 dpi
  • Color mode: CMYK
  • Fonts: Must be outlined/converted to curves
  • Note: Design must account for center gutter
  • Bleed Requirements: 0.125
Artwork & Design

What are the detailed technical specifications for artwork?

All artwork must be 300 DPI resolution, CMYK color mode (not RGB), and sized to exact ad dimensions plus 0.125 inch bleeds on all sides. Fonts must be outlined or embedded, and images should be high-resolution originals.

Avoid using spot colors as they convert unpredictably in CMYK printing, and ensure all text is at least 8-point size for readability. We recommend submitting artwork early to allow time for any necessary technical corrections before the November 1st deadline.

  • Preferred format: PDF (press-ready, fonts outlined)
  • Accepted formats: TIFF, EPS, AI, PSD, JPG, PNG
  • Resolution: 300 dpi
  • Color mode: CMYK
  • Fonts: Must be outlined/converted to curves
  • Note: Design must account for center gutter
  • Bleed Requirements: 0.125
Artwork & Design

Can I send my artwork after placing my order?

Yes, you can upload artwork during the ordering process or send files separately to our production team. However, all artwork must be received by November 1, 2025 regardless of when you place your order.

We recommend uploading artwork as early as possible to allow time for technical review and any necessary revisions. If you select design services, we'll begin creating your artwork after receiving your deposit and branding materials.

Deadlines & Timeline

When is the final deadline for ads and payment submission?

November 1, 2025 is the absolute final deadline for ad agreements, complete artwork files, and full payment. No exceptions can be made after this date as we need adequate time for proofing and print preparation.

We strongly recommend submitting your materials well before the deadline to allow time for any necessary artwork revisions or technical corrections. Late submissions cannot be accommodated since our production schedule is designed to ensure the guide reaches distribution points by February 1, 2026.

Deadlines & Timeline

When will I receive my ad proof for review?

All advertiser proofs will be available for review in early January 2026. We'll send you a secure link to view your ad exactly as it will appear in the printed guide.

You'll have the opportunity to approve your proof or request necessary edits during the proofing window. This timeline ensures we can incorporate any changes and still meet our mid-January print deadline for February 1st distribution across Colorado.

Deadlines & Timeline

When does the guide get printed and distributed to visitors?

Final print handoff occurs mid-January 2026, with guide delivery and distribution beginning February 1, 2026. This timing ensures guides reach visitor centers, hotels, and tourism locations before peak travel season.

Your advertising investment works year-round as guides remain in circulation throughout the entire 2026-27 tourism season. The digital edition launches simultaneously, extending your reach to online visitors planning their Royal Gorge region experience from anywhere in the world.

Deadlines & Timeline

What happens if I miss the November 1st deadline?

Unfortunately, no ads can be accepted after November 1st as this would disrupt our carefully planned production schedule. Missing the deadline means waiting until the following year's guide for advertising opportunities.

We send multiple reminder emails leading up to the deadline and encourage early submission to avoid any last-minute technical issues. Planning ahead protects your investment and ensures your business doesn't miss a full year of visibility in this important regional tourism publication.

Distribution & Reach

How many guides are printed and where are they distributed?

We print 40,000 full-color copies distributed across Colorado at visitor centers, hotels, chambers of commerce, and other high-traffic tourism locations throughout the Royal Gorge region. Additionally, an interactive digital edition is available online for worldwide access.

Distribution focuses on locations where visitors actively seek information about regional attractions, dining, and accommodations. Your ad reaches potential customers at the exact moment they're planning their activities and making spending decisions during their visit.

Distribution & Reach

Is there a digital version of the guide available?

Yes, in addition to 40,000 printed copies, we publish an interactive digital edition available online. The digital version reaches visitors planning their trips from anywhere in the world, extending your advertising reach beyond physical distribution.

Digital visitors can click directly through to your website, call your business, or get directions to your location. This dual-format approach ensures your advertisement works for both spontaneous visitors who pick up printed guides and planners who research online before traveling.

Distribution & Reach

How long will my ad be in circulation?

Your advertisement remains in circulation for the entire 2026-27 tourism season, providing year-round exposure to visitors. Printed guides typically stay in visitor centers, hotels, and tourism locations for the full year until replaced by the next edition.

The digital edition provides permanent online visibility, allowing potential customers to discover your business even after the print run ends. This extended circulation maximizes your advertising investment by reaching both immediate visitors and future trip planners throughout the year.

First-Time Advertisers

How do I place my first ad in the Royal Gorge Region Visitors' Guide?

Select "Buy a New Ad" on our website to choose your ad size, placement preferences, and upload artwork or request design services. The ordering process guides you through each step and calculates your total investment including any add-on services.

New advertisers should download our media kit first to understand ad specifications and see examples of effective guide advertisements. We recommend choosing larger ad sizes for first-time campaigns to maximize visibility and impact with regional visitors.

First-Time Advertisers

What size ad should I choose for my first campaign?

First-time advertisers often achieve better results with half-page ($1,800) or full-page ($3,000) ads that provide enough space for compelling visuals, clear messaging, and contact information. Quarter-page ads work well for businesses with simple offerings or established local recognition.

Consider your marketing goals, budget, and the complexity of your message when selecting ad size. Larger ads naturally attract more attention from visitors browsing the guide, while smaller ads can be cost-effective for businesses focusing on specific services or seasonal promotions.

First-Time Advertisers

What should I include in my guide advertisement?

Effective ads include your business name, primary services, compelling visuals, and clear contact information including website and phone number. Focus on what makes your business unique and why visitors should choose you over competitors.

Consider highlighting special offers for guide readers, seasonal promotions, or unique experiences only available at your location. Include location information or proximity to major attractions to help visitors understand how your business fits into their Royal Gorge region itinerary.

Payment & Billing

Do I need to pay the full amount upfront?

Yes. Full payment is required at the time of ad submission to secure your space in the guide. This ensures we meet production deadlines and guarantees your advertisement will appear in the final publication.

We accept major credit cards for secure online payment during the ordering process. Please note that a 3% processing fee applies to all credit card transactions.

Your payment confirms your advertising agreement and triggers our production timeline, including artwork review, proofing, and final placement in the guide.

Payment & Billing

What payment methods do you accept?

We accept all major credit cards for secure online payment during the ordering process. Our payment system is fully encrypted and processes transactions immediately to confirm your advertising reservation.

You'll receive an on-screen receipt immediately after payment, followed by a detailed confirmation email with your order summary. This documentation serves as your advertising agreement and includes all important dates and specifications for your campaign.

Payment & Billing

Will I receive a confirmation of my order and payment?

Yes, you'll receive an immediate on-screen receipt after completing your order, followed by a detailed confirmation email containing your complete order summary. This email includes your ad size, placement preferences, total cost, and all important deadline dates.

Your confirmation email serves as your advertising agreement and contains information about artwork submission, proofing schedules, and our production timeline. Save this email as it contains everything you need to know about your advertising campaign in the 2026-27 guide.

Renewal Process

How do I renew my ad from last year's guide?

Select "Renew Last Year's Ad" on our website and we'll look up your previous placement by business name, email, or phone number. You can confirm the same size and placement or make changes to better meet your current marketing goals.

Returning advertisers receive priority consideration for preferred placements, and you can update your contact information, upload new artwork, or request design services during the renewal process. Early renewal ensures you secure your desired position before spots fill up.

Renewal Process

Do returning advertisers get any special benefits?

Yes, returning advertisers receive early access to renewal opportunities and priority consideration for premium placements. We contact previous advertisers first before opening sales to new businesses, giving you the best selection of available positions.

Long-term advertising partnerships build brand recognition among returning visitors and establish trust with new tourists who see your consistent presence in the guide. Many successful businesses find that annual renewal creates compounding marketing benefits over time.

Technical Support

What if my artwork doesn't meet the technical specifications?

We'll contact you promptly if submitted artwork needs technical corrections or doesn't meet our print specifications. Our production team will explain exactly what needs to be fixed and provide guidance for resubmission.

Common issues include incorrect resolution, RGB color mode instead of CMYK, missing bleeds, or non-outlined fonts. Submitting artwork early allows adequate time for revisions and ensures your ad reproduces perfectly in both print and digital formats.

  • Preferred format: PDF (press-ready, fonts outlined)
  • Accepted formats: TIFF, EPS, AI, PSD, JPG, PNG
  • Resolution: 300 dpi
  • Color mode: CMYK
  • Fonts: Must be outlined/converted to curves
  • Note: Design must account for center gutter
  • Bleed Requirements: 0.125
Technical Support

Can I make changes to my ad after submitting my order?

Changes may be possible before the November 1st deadline, but you must contact us immediately to discuss options. After the deadline, no changes can be accommodated due to our production schedule requirements.

Minor text corrections or contact information updates are easier to implement than major design changes. The earlier you request changes, the more likely we can accommodate them without affecting your ad placement or our production timeline.

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